WeChat: Mobile and Social Commerce in China


WeChat: Mobile and Social Commerce in China

Monday, April 11 | 4:30-6:00 p.m. | W330, Goizueta Business School

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Dr. Guoxin Li Professor of Marketing, School of Management Harbin Institute of Technology.

Mobile commerce and social commerce is booming in China because WeChat integrates everything consumers want to do into one application. WeChat is emerging as a dominant player in the mobile messaging app world. It integrates instant messaging, social media, mobile games, mobile payment, ecommerce, and online-to-offline commerce into one platform.

Dr. Guoxin Li, a Marketing professor at the Harbin Institute of Technology of China, will give an overview of mobile and social commerce development related to WeChat in China. Reception with Chinese refreshments begins at 5:30 p.m.

This event is co-sponsored by the  Center for Faculty Development and Excellence (CFDE), Goizueta Business SchoolConfucius Institute in Atlanta, China Research Center, and Fulbright Association Georgia Chapter.

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