WeChat: Mobile and Social Commerce in China


WeChat: Mobile and Social Commerce in China

Monday, April 11 | 4:30-6:00 p.m. | W330, Goizueta Business School

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Dr. Guoxin Li Professor of Marketing, School of Management Harbin Institute of Technology.

Mobile commerce and social commerce is booming in China because WeChat integrates everything consumers want to do into one application. WeChat is emerging as a dominant player in the mobile messaging app world. It integrates instant messaging, social media, mobile games, mobile payment, ecommerce, and online-to-offline commerce into one platform.

Dr. Guoxin Li, a Marketing professor at the Harbin Institute of Technology of China, will give an overview of mobile and social commerce development related to WeChat in China. Reception with Chinese refreshments begins at 5:30 p.m.

This event is co-sponsored by the  Center for Faculty Development and Excellence (CFDE), Goizueta Business SchoolConfucius Institute in Atlanta, China Research Center, and Fulbright Association Georgia Chapter.

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About the author

Brad K. Hounkpati Agricultural Engineer, he served as an Agricultural Engineer at Nouvelle Société Cotonnière du Togo (West Africa). Prior to his Fulbright experience, he was previously Technical Coordinator for Peace Corps Togo in Natural Resource Management Program. He has also served in many roles with organizations working to support agriculture in West Africa, including FAO, International Institute of Tropical Agriculture (IITA), Cashew Espoir Ltd., and Plant Resource Of Tropical Africa (PROTA).

In addition to Fulbright Scholarship, he had been awarded other prestigious awards such as: the WARA travel grant, The Norman E. Borlaug Leadership Enhancement in Agriculture Program (Borlaug LEAP) Fellowships Award, the Global Programs Graduate International Travel Award and the Graduate Travel Grant from the University of Georgia and nonetheless the U.E Brady Award. His pairs know him as networker or a “to-go person”.

Fulbright Fellow 2011-2013 at University of Georgia (UGA). He is currently serving as a Teaching Assistant in the Department of Entomology, UGA. Since 2011, he has been serving as the national contact for all Fulbright and Humphrey grantees from Togo. Inspired by his Fulbright experience, he later created BSBIZTOGO, Inc. & Grain de Sel Togo, Inc., two Georgian 501c3 organization to support underprivileged students in public universities in sub-Saharan Africa, Europe and other Fulbright scholars in the US. He has served as Membership Database Administrator, and Advocacy Director until 2017 before being elected as Vice President and Communication Officer of Fulbright Association Georgia Chapter in 2018